The Geeky Guide to WordPress – Understanding your Stats

As I’ve been doing this blogging thing a little while now and it seemed a good idea to pass on a few of the things that I’ve learned over the five years that I’ve been doing this. In easy and often geeky steps you’ll be taken through the steps and point out the pitfalls of taking your blog seed and growing it into something really amazing.


 

Every new blogger at some points looks to the the stats page and wonders… What the hell does this all mean? Let me do my best to help, I say I’ll do my best becasue some things I will be honest still confuse me.

Traffic

Looking at the traffic tab we can see a nice graph with hopefully lots of views, or maybe not. It doesn’t matter. The bar chart is showing you the views your page has received on that day in the light blue and the dark blue shows the number of visitors. The visitors display can be turned off to just show the views with a tick box at the top right.

The day highlighted can be changed by choosing another day and at the bottom will breakdown the day into views, visitors, likes and comments by the numbers.

 

Wordpress_Stats1

Scroll down and there’s more:

Posts and pages shows where the views have gone to how many views per post / page.

Referrers shows where the views have come from – i.e. the WordPress reader, Twitter etc..

Countries shows a breakdown of the views according to the country they’re in.

 

Wordpress_Stats2

Even further down where I havent shown are the search terms that were used to find your content, Authors (if there are more than one on your blog) and links where others have linked to your posts or pages.

These statistics are a powerful tool, It’s showing you what’s being viewed, where they’re viewing it from and how many are viewing your content and gives a guide for how many views there are per visitor. For those that are trying to get their message out it’s giving the information to help with your blogging strategy.

For everyone else, yeah this is cool.

 


 

Insights

If we now look at the insights tab we get a whole new level of information:

Blog Insights

We’ve now got information on blogging activity, all time views, followers, commentors. There’s a list of total number of posts, visitors, likes and lots more… I think I remember coming up with something there wasn’t a stat for once but I can’t remember what that was and I don’t think it was that important.


 

It takes a while to work out what all the stats mean and maybe even longer to work out how to use them to your advantage. For myself and maybe other bloggers this is really a look see to what’s going on and sometimes when things aren’t right or to work out really when is best to post. For me the key thing I worked out from this is that posting on a weekend gets you very few initial views and Sunday is a dead day.

But I also worked out that the US is a big source of views, if you want to target this hot bed of traffic then for me in the UK it’s best to post later, or if I want bloggers in the UK to see these posts then I have time time it with lunch hours, evening after dinner or such like.

What about you bloggies? What have you learned from your stats or what still eludes you?

Planet Simon

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Also find Planet Simon on Twitter

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44 thoughts on “The Geeky Guide to WordPress – Understanding your Stats

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  1. Is there any way to find out who unfollows you? I hate it when I’ve finally hit a certain number one day and then the next day it’s back down again. I don’t want to contact and berate anyone, lol–I just want to try and understand why someone unfollows me. Is it my content? Were they long-time followers? Maybe there’s a pattern, etc.

    Liked by 1 person

    1. Something I’ve noticed lately is I get email notices that someone with a name like gobbledegook@outlook.com has started following me. No other info. At one time, advice from WP was to go into People and Email Followers in your admin and remove these addresses (which apparently are some sort of spam, or bots, or something). Since then, I think WordPress deletes these “followers” automatically. I no longer see them in the Email Followers list, anyway. So that could be why you see your followers number go up a bit, and then down a day or so later. As long as the general trend is upward, and most of your followers are real.

      Liked by 2 people

  2. I try not to think too much about my stats, except that I do want to see the numbers keep going up over time. Each month, I generally get a few more hits than I got the month before. So long as that keeps happening, I’m happy.

    Liked by 1 person

  3. I check my stats regularly and agonise over why they aren’t as good as the previous day, then comes a day which exceeds expections for stats and likes and I am the master of the world!.. sad aren’t I?

    Liked by 2 people

  4. After a career in the Civil Service I’ve had it up to here wiv’ stats!
    Having at my hurrumph of the day…….
    I think this is a very useful and clear post Simon, it should clarify things for a lot of folk, it’ll supply them with a few insights.
    Has to be reblogged.

    Like

  5. Handy! And it’s been a while since I looked at my insights – I should probably set aside a bit of time to check it out, there seems to be more in there than I remember. Also, can I be a bit nosey and ask what you did in September 2015 that made your views take such a giant leap up? 😀

    Like

  6. Why do I feel that posting on weekends gets the most views? While weekdays aren’t that good. Haven’t done any research on it; just a feeling, which, I know, eventually has no significance here.

    One question though, Simon. What do you mean when you say ‘to post later for UK views’? I mean post later to what?

    Liked by 1 person

    1. You’re stats should be able to tell you clearly when you get most views.
      When you post has significance… If I post at 3am UK time not many from the UK will see my posts. So I need to select the time I post. 😀

      Like

    1. When someone goes to your home page, what’s the first thing they see?

      If you have a single post and a home page that isn’t inviting people will not get past the home page.

      Like

    1. Your have some varied content, if you want more UK view make it topical about what’s going on in the UK, your thoughts on it and post at a time when UK readers will be reading.

      Like

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