As I’ve been doing this blogging thing a little while now and it seemed a good idea to pass on a few of the things that I’ve learned over the five years that I’ve been doing this. In easy and often geeky steps you’ll be taken through the steps and point out the pitfalls of taking your blog seed and growing it into something really amazing.
Writing an about was for me quite a hard thing to do – it basically where as a blogger you’re telling the world about you – or at least the bit you want to share about you, your blog and you should be selling yourself and telling the blog-o-sphere why it is that they should follow you.
Don’t underestimate this – the About page IS important. When I see blogs and decide who it is I’m going to follow I WILL look at the about page. I don’t tend to follow blogs that don’t have an about page or if their about page is the template that WordPress gives you. It’s not a hard and fast rule but it’s something I look for and I know other bloggers are the same. I want to know who the blogger is, where they’re from, what they do and what they’re about.
Try and think of it like this, essentially we want bloggers to follow us. Clicking the follow button is a bit like a sales transaction, you’re saying “I’m buying into this blog”. So if there’s no about the blogger doesn’t know what they’re buying into. So create one at least, make it big, bold, subtle quiet, thoughtful… make it whatever you are so that when bloggers are looking you up. They know what they’re buying.
I’m not saying I have the perfect recipe or anything becasue I’m no expert but if you look at my about page I’ve made it me. Kind of random, spacey and science fiction with some scribblings about what I’m about and what you can expect. I’ve got some visually catching stuff in there and unfortunately a mugshot too (you might want to gloss over that).
But from all of that it should be clear quite quickly to the reader of what I’m about, what I look like and that I’m some weird geek and I’ve given them every chance to run off!
So if you don’t have an about page – create one if you have – look at it. What’s it saying about you? Does it need freshening up?
What do you think an about page needs to have?
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