As I’ve been doing this blogging thing a little while now and it seemed a good idea to pass on a few of the things that I’ve learned over the five years that I’ve been doing this. In easy and often geeky steps you’ll be taken through the steps and point out the pitfalls of taking your blog seed and growing it into something really amazing.
What is a Blogging Strategy?
The idea of blogging is that content is created for the world to see, in the ideal world the blogger wants everyone to see what they’re created, get them noticed, get followers on their blog and social media and be able to call themselves a social media guru. Right?
I mean… how hard can it be? The answer is very hard, but this is not always what blogging is about and there are different motivations. The most obvious form of blogger is the type I’ve just described, wanting their content out there and able to make a living from their blog.
Others want a voice to speak out on their difficulties, some just want to share their ideas or work, for others it’s social. Whatever the motivation for blogging there are a few things to consider to help get there. This is the blogging strategy.
- What will you blog about?
- How often are you going to post?
- What will you post, how long will posts be?
- How will you stand out?
- Who will you follow?
- How will you Interact with other bloggers?
What will you blog about?
Easy this one, there’s the blog, the theme there’s an idea in your head and you’re going to blog about beauty, or art or science fiction. Or maybe you don’t…
When I started blogging I had no idea what I was going to blog about, I just did random stuff and it was random. It was only after time that I started finding more of a theme in what I wanted to say but the message was still mixed.
It’s ok to be random, it’s ok to have a theme but whatever you’re going to do have a think about how readers might be able to access your content when you have 500 or 1000 posts because then it’s not so easy and I ended up splitting up my blog sites to make it easier. Also think about how you look as a blog brand. Your blog doesn’t have to be business but it’s important to have an identity.
How often are you going to post?
In order to get attentions, likes, views and follows you need something for other bloggers and people generally on the internet to read. So you have to write posts, it doesn’t matter how often you write them. Daily, weekly, monthly? It might be random, but before setting out get some posts up and published.
Just remember one thing, keep blogging enjoyable and don’t burn yourself out. One thing to bear in mind if you go on a break it’s nice to let people know. The painful thing about blogging is that sometimes people to go, delete their blogs or sometimes someone dies. It’s tragic, so keep those that care about you informed.
What will you post and how long are posts going to be?
Under the topic of your blog there’s all kinds of posts that can be written. Having an idea of the posts that you will write and their direction can be useful.
As for how long, of course as long as you like. But try and keep it readable, much more than 1000 words in a post is getting long and don’t forget to include pictures. We all like pretty pictures.
How will you stand out?
As I said in the last bit, we all like pretty pictures. Don’t forget to include a catchy featured image. In the post too make sure you’re giving something to attract the reader and keep them reading your post. If they like they’ll read more.
Also, when you’re writing make your personality shine, if you’re trying to be funny, be funny. Sad, angry etc… make yourself sing from the words.
Who will you follow?
Why do we need to think about who we follow? I hear you cry! When you start blogging like a child in a sweetie shop you have all these gems to follow. But take it easy, or in no time your time line will be swamped with followers and it’s going to be hard to keep up. So do choose wisely.
Interacting with other bloggers
Blogging and getting traffic and follows is about building relationships. To do that interact with bloggers. Like, share, comment, be nice. People will often come and look at your blog if you give them a little love so interact and interact in a nice way.
I hope this post has been useful. Let me know about any experiences you’ve had which I could add to this.
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